Samsung S90F OLED 65-inch Alternatives
The Samsung S90F OLED 65-inch is one of our top smart tvs picks of 2026 ($1,197.99 · 4.6/5), but it is not the right buy for everyone. Below are the closest comparables in the same category, ranked by how strong a case they make against the Samsung S90F OLED 65-inch for typical buyers.
Samsung S90D OLED 65-inch
At $1,024.94 the Samsung S90D OLED 65-inch costs $173.05 less than the Samsung S90F OLED 65-inch while still scoring 4.6/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90F OLED 65-inch.
Samsung Q60B QLED 65-inch
At $627.95 the Samsung Q60B QLED 65-inch costs $570.04 less than the Samsung S90F OLED 65-inch while still scoring 4.6/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90F OLED 65-inch.
Roku Pro Series 65-inch
At $699.99 the Roku Pro Series 65-inch costs $498 less than the Samsung S90F OLED 65-inch while still scoring 4.5/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90F OLED 65-inch.
TCL QM7K QD Mini LED 98-inch
At $797.99 the TCL QM7K QD Mini LED 98-inch costs $400 less than the Samsung S90F OLED 65-inch while still scoring 4.5/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90F OLED 65-inch.
TCL QM6K QD Mini LED 65-inch
At $697.99 the TCL QM6K QD Mini LED 65-inch costs $500 less than the Samsung S90F OLED 65-inch while still scoring 4.5/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90F OLED 65-inch.
Hisense U6 Series 75-inch
At $798.99 the Hisense U6 Series 75-inch costs $399 less than the Samsung S90F OLED 65-inch while still scoring 4.4/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90F OLED 65-inch.
Samsung QN70F Neo QLED 55-inch
At $697.99 the Samsung QN70F Neo QLED 55-inch costs $500 less than the Samsung S90F OLED 65-inch while still scoring 4.4/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90F OLED 65-inch.
Hisense QD7 75-inch
At $547.99 the Hisense QD7 75-inch costs $650 less than the Samsung S90F OLED 65-inch while still scoring 4.4/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90F OLED 65-inch.
Insignia F50 Fire TV 50-inch
At $279.99 the Insignia F50 Fire TV 50-inch costs $918 less than the Samsung S90F OLED 65-inch while still scoring 4.4/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90F OLED 65-inch.
Insignia F20 Fire TV 32-inch
At $79.99 the Insignia F20 Fire TV 32-inch costs $1,118 less than the Samsung S90F OLED 65-inch while still scoring 4.4/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90F OLED 65-inch.
Samsung U7900 55-inch
At $354.99 the Samsung U7900 55-inch costs $843 less than the Samsung S90F OLED 65-inch while still scoring 4.4/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90F OLED 65-inch.
Insignia F50 Fire TV 55-inch
At $199.99 the Insignia F50 Fire TV 55-inch costs $998 less than the Samsung S90F OLED 65-inch while still scoring 4.4/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90F OLED 65-inch.
Toshiba C350 Fire TV 50-inch
At $199.99 the Toshiba C350 Fire TV 50-inch costs $998 less than the Samsung S90F OLED 65-inch while still scoring 4.4/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90F OLED 65-inch.
Samsung 65" U8000H Crystal
At $379.99 the Samsung 65" U8000H Crystal costs $818 less than the Samsung S90F OLED 65-inch while still scoring 4.4/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90F OLED 65-inch.
Hisense 40" QD4SR Hi-QLED
At $149.99 the Hisense 40" QD4SR Hi-QLED costs $1,048 less than the Samsung S90F OLED 65-inch while still scoring 4.2/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90F OLED 65-inch.
LG C5 OLED 65-inch
The LG C5 OLED 65-inch sits $302 above the Samsung S90F OLED 65-inch at $1,499.99 and earns a 4.7/5 rating. Justifiable only if its specific strengths line up with your use case.
LG G5 OLED 65-inch
The LG G5 OLED 65-inch sits $1,102.00 above the Samsung S90F OLED 65-inch at $2,299.99 and earns a 4.7/5 rating. Justifiable only if its specific strengths line up with your use case.
Sony BRAVIA 3 100-inch
The Sony BRAVIA 3 100-inch sits $2,698.01 above the Samsung S90F OLED 65-inch at $3,896 and earns a 4.7/5 rating. Justifiable only if its specific strengths line up with your use case.
Samsung S95F OLED 65-inch
The Samsung S95F OLED 65-inch sits $1,000.00 above the Samsung S90F OLED 65-inch at $2,197.99 and earns a 4.6/5 rating. Justifiable only if its specific strengths line up with your use case.
Sony Bravia 8 OLED 65-inch
The Sony Bravia 8 OLED 65-inch sits $600.01 above the Samsung S90F OLED 65-inch at $1,798 and earns a 4.6/5 rating. Justifiable only if its specific strengths line up with your use case.
Sony Bravia 9 Mini LED 65-inch
The Sony Bravia 9 Mini LED 65-inch sits $1,600.01 above the Samsung S90F OLED 65-inch at $2,798 and earns a 4.6/5 rating. Justifiable only if its specific strengths line up with your use case.
Samsung QN90F Neo QLED 85-inch
The Samsung QN90F Neo QLED 85-inch sits $1,800.00 above the Samsung S90F OLED 65-inch at $2,997.99 and earns a 4.6/5 rating. Justifiable only if its specific strengths line up with your use case.
Samsung QN90D Neo QLED 75-inch
The Samsung QN90D Neo QLED 75-inch sits $399.96 above the Samsung S90F OLED 65-inch at $1,597.95 and earns a 4.6/5 rating. Justifiable only if its specific strengths line up with your use case.
Samsung 100" M90H
The Samsung 100" M90H sits $1,300.00 above the Samsung S90F OLED 65-inch at $2,497.99 and earns a 4.6/5 rating. Justifiable only if its specific strengths line up with your use case.
Samsung S95D OLED 65-inch
The Samsung S95D OLED 65-inch sits $569.95 above the Samsung S90F OLED 65-inch at $1,767.94 and earns a 4.5/5 rating. Justifiable only if its specific strengths line up with your use case.
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