Samsung S90D OLED 65-inch Alternatives

The Samsung S90D OLED 65-inch is one of our top smart tvs picks of 2026 ($1,599.99 · 4.6/5), but it is not the right buy for everyone. Below are the closest comparables in the same category, ranked by how strong a case they make against the Samsung S90D OLED 65-inch for typical buyers.

Samsung Q60B QLED 65-inch alternative to Samsung S90D OLED 65-inch
#1Save $950

Samsung Q60B QLED 65-inch

$649.994.6/5

At $649.99 the Samsung Q60B QLED 65-inch costs $950 less than the Samsung S90D OLED 65-inch while still scoring 4.6/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90D OLED 65-inch.

Roku Pro Series 65-inch alternative to Samsung S90D OLED 65-inch
#2The budget-conscious pick

Roku Pro Series 65-inch

$899.994.5/5

At $899.99 the Roku Pro Series 65-inch costs $700 less than the Samsung S90D OLED 65-inch while still scoring 4.5/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90D OLED 65-inch.

TCL QM6K QD Mini LED 65-inch alternative to Samsung S90D OLED 65-inch
#3The budget-conscious pick

TCL QM6K QD Mini LED 65-inch

$699.994.5/5

At $699.99 the TCL QM6K QD Mini LED 65-inch costs $900 less than the Samsung S90D OLED 65-inch while still scoring 4.5/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90D OLED 65-inch.

Hisense U6 Series 75-inch alternative to Samsung S90D OLED 65-inch
#4The budget-conscious pick

Hisense U6 Series 75-inch

$699.994.4/5

At $699.99 the Hisense U6 Series 75-inch costs $900 less than the Samsung S90D OLED 65-inch while still scoring 4.4/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90D OLED 65-inch.

Samsung QN70F Neo QLED 55-inch alternative to Samsung S90D OLED 65-inch
#5The budget-conscious pick

Samsung QN70F Neo QLED 55-inch

$899.994.4/5

At $899.99 the Samsung QN70F Neo QLED 55-inch costs $700 less than the Samsung S90D OLED 65-inch while still scoring 4.4/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90D OLED 65-inch.

Hisense QD7 75-inch alternative to Samsung S90D OLED 65-inch
#6The budget-conscious pick

Hisense QD7 75-inch

$799.994.4/5

At $799.99 the Hisense QD7 75-inch costs $800 less than the Samsung S90D OLED 65-inch while still scoring 4.4/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90D OLED 65-inch.

Insignia F50 Fire TV 50-inch alternative to Samsung S90D OLED 65-inch
#7The budget-conscious pick

Insignia F50 Fire TV 50-inch

$299.994.4/5

At $299.99 the Insignia F50 Fire TV 50-inch costs $1,300 less than the Samsung S90D OLED 65-inch while still scoring 4.4/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90D OLED 65-inch.

Insignia F20 Fire TV 32-inch alternative to Samsung S90D OLED 65-inch
#8The budget-conscious pick

Insignia F20 Fire TV 32-inch

$129.994.4/5

At $129.99 the Insignia F20 Fire TV 32-inch costs $1,470 less than the Samsung S90D OLED 65-inch while still scoring 4.4/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90D OLED 65-inch.

Samsung U7900 55-inch alternative to Samsung S90D OLED 65-inch
#9The budget-conscious pick

Samsung U7900 55-inch

$449.994.4/5

At $449.99 the Samsung U7900 55-inch costs $1,150 less than the Samsung S90D OLED 65-inch while still scoring 4.4/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90D OLED 65-inch.

Insignia F50 Fire TV 55-inch alternative to Samsung S90D OLED 65-inch
#10The budget-conscious pick

Insignia F50 Fire TV 55-inch

$349.994.4/5

At $349.99 the Insignia F50 Fire TV 55-inch costs $1,250 less than the Samsung S90D OLED 65-inch while still scoring 4.4/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90D OLED 65-inch.

Toshiba C350 Fire TV 50-inch alternative to Samsung S90D OLED 65-inch
#11The budget-conscious pick

Toshiba C350 Fire TV 50-inch

$299.994.4/5

At $299.99 the Toshiba C350 Fire TV 50-inch costs $1,300 less than the Samsung S90D OLED 65-inch while still scoring 4.4/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Samsung S90D OLED 65-inch.

LG C5 OLED 65-inch alternative to Samsung S90D OLED 65-inch
#12A higher-rated step up

LG C5 OLED 65-inch

$1999.994.7/5

The LG C5 OLED 65-inch sits $400 above the Samsung S90D OLED 65-inch at $1,999.99 and earns a 4.7/5 rating. Justifiable only if its specific strengths line up with your use case.

LG G5 OLED 65-inch alternative to Samsung S90D OLED 65-inch
#13A higher-rated step up

LG G5 OLED 65-inch

$2999.994.7/5

The LG G5 OLED 65-inch sits $1,400.00 above the Samsung S90D OLED 65-inch at $2,999.99 and earns a 4.7/5 rating. Justifiable only if its specific strengths line up with your use case.

Samsung S95F OLED 65-inch alternative to Samsung S90D OLED 65-inch
#14A premium alternative

Samsung S95F OLED 65-inch

$2799.994.6/5

The Samsung S95F OLED 65-inch sits $1,200.00 above the Samsung S90D OLED 65-inch at $2,799.99 and earns a 4.6/5 rating. Justifiable only if its specific strengths line up with your use case.

Samsung S90F OLED 65-inch alternative to Samsung S90D OLED 65-inch
#15A premium alternative

Samsung S90F OLED 65-inch

$1999.994.6/5

The Samsung S90F OLED 65-inch sits $400 above the Samsung S90D OLED 65-inch at $1,999.99 and earns a 4.6/5 rating. Justifiable only if its specific strengths line up with your use case.

Sony Bravia 8 OLED 65-inch alternative to Samsung S90D OLED 65-inch
#16A premium alternative

Sony Bravia 8 OLED 65-inch

$1799.994.6/5

The Sony Bravia 8 OLED 65-inch sits $200 above the Samsung S90D OLED 65-inch at $1,799.99 and earns a 4.6/5 rating. Justifiable only if its specific strengths line up with your use case.

Sony Bravia 9 Mini LED 65-inch alternative to Samsung S90D OLED 65-inch
#17A premium alternative

Sony Bravia 9 Mini LED 65-inch

$2499.994.6/5

The Sony Bravia 9 Mini LED 65-inch sits $900.00 above the Samsung S90D OLED 65-inch at $2,499.99 and earns a 4.6/5 rating. Justifiable only if its specific strengths line up with your use case.

Samsung QN90F Neo QLED 85-inch alternative to Samsung S90D OLED 65-inch
#18A premium alternative

Samsung QN90F Neo QLED 85-inch

$3499.994.6/5

The Samsung QN90F Neo QLED 85-inch sits $1,900.00 above the Samsung S90D OLED 65-inch at $3,499.99 and earns a 4.6/5 rating. Justifiable only if its specific strengths line up with your use case.

Samsung QN90D Neo QLED 75-inch alternative to Samsung S90D OLED 65-inch
#19A premium alternative

Samsung QN90D Neo QLED 75-inch

$1999.994.6/5

The Samsung QN90D Neo QLED 75-inch sits $400 above the Samsung S90D OLED 65-inch at $1,999.99 and earns a 4.6/5 rating. Justifiable only if its specific strengths line up with your use case.

Samsung S95D OLED 65-inch alternative to Samsung S90D OLED 65-inch
#20A premium alternative

Samsung S95D OLED 65-inch

$2499.994.5/5

The Samsung S95D OLED 65-inch sits $900.00 above the Samsung S90D OLED 65-inch at $2,499.99 and earns a 4.5/5 rating. Justifiable only if its specific strengths line up with your use case.

TCL QM7K QD Mini LED 98-inch alternative to Samsung S90D OLED 65-inch
#21A premium alternative

TCL QM7K QD Mini LED 98-inch

$3999.994.5/5

The TCL QM7K QD Mini LED 98-inch sits $2,400 above the Samsung S90D OLED 65-inch at $3,999.99 and earns a 4.5/5 rating. Justifiable only if its specific strengths line up with your use case.

Still want the Samsung S90D OLED 65-inch?

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