Roku Pro Series 65-inch Alternatives
The Roku Pro Series 65-inch is one of our top smart tvs picks of 2026 ($698 · 4.5/5), but it is not the right buy for everyone. Below are the closest comparables in the same category, ranked by how strong a case they make against the Roku Pro Series 65-inch for typical buyers.
Samsung Q60B QLED 65-inch
At $627.95 the Samsung Q60B QLED 65-inch costs $70.05 less than the Roku Pro Series 65-inch while still scoring 4.6/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Roku Pro Series 65-inch.
TCL QM6K QD Mini LED 65-inch
Priced within a few dollars of the Roku Pro Series 65-inch at $697.99 with a 4.5/5 rating, the TCL QM6K QD Mini LED 65-inch is the closest direct comparable in the category.
Samsung QN70F Neo QLED 55-inch
Priced within a few dollars of the Roku Pro Series 65-inch at $697.99 with a 4.4/5 rating, the Samsung QN70F Neo QLED 55-inch is the closest direct comparable in the category.
Insignia F50 Fire TV 50-inch
At $279.99 the Insignia F50 Fire TV 50-inch costs $418.01 less than the Roku Pro Series 65-inch while still scoring 4.4/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Roku Pro Series 65-inch.
Insignia F20 Fire TV 32-inch
At $69.98 the Insignia F20 Fire TV 32-inch costs $628.02 less than the Roku Pro Series 65-inch while still scoring 4.4/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Roku Pro Series 65-inch.
Samsung U7900 55-inch
At $354.99 the Samsung U7900 55-inch costs $343.01 less than the Roku Pro Series 65-inch while still scoring 4.4/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Roku Pro Series 65-inch.
Insignia F50 Fire TV 55-inch
At $199.99 the Insignia F50 Fire TV 55-inch costs $498.01 less than the Roku Pro Series 65-inch while still scoring 4.4/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Roku Pro Series 65-inch.
Toshiba C350 Fire TV 50-inch
At $199.99 the Toshiba C350 Fire TV 50-inch costs $498.01 less than the Roku Pro Series 65-inch while still scoring 4.4/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Roku Pro Series 65-inch.
Samsung 65" U8000H Crystal
At $377.99 the Samsung 65" U8000H Crystal costs $320.01 less than the Roku Pro Series 65-inch while still scoring 4.4/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Roku Pro Series 65-inch.
Hisense 40" QD4SR Hi-QLED
At $249.99 the Hisense 40" QD4SR Hi-QLED costs $448.01 less than the Roku Pro Series 65-inch while still scoring 4.2/5 in our research synthesis. Worth a serious look if you do not need every premium feature on the Roku Pro Series 65-inch.
LG C5 OLED 65-inch
The LG C5 OLED 65-inch sits $801.99 above the Roku Pro Series 65-inch at $1,499.99 and earns a 4.7/5 rating. Justifiable only if its specific strengths line up with your use case.
LG G5 OLED 65-inch
The LG G5 OLED 65-inch sits $1,501.99 above the Roku Pro Series 65-inch at $2,199.99 and earns a 4.7/5 rating. Justifiable only if its specific strengths line up with your use case.
Sony BRAVIA 3 100-inch
The Sony BRAVIA 3 100-inch sits $3,098 above the Roku Pro Series 65-inch at $3,796 and earns a 4.7/5 rating. Justifiable only if its specific strengths line up with your use case.
Samsung S95F OLED 65-inch
The Samsung S95F OLED 65-inch sits $1,621 above the Roku Pro Series 65-inch at $2,319 and earns a 4.6/5 rating. Justifiable only if its specific strengths line up with your use case.
Samsung S90F OLED 65-inch
The Samsung S90F OLED 65-inch sits $699.99 above the Roku Pro Series 65-inch at $1,397.99 and earns a 4.6/5 rating. Justifiable only if its specific strengths line up with your use case.
Sony Bravia 8 OLED 65-inch
The Sony Bravia 8 OLED 65-inch sits $1,301.99 above the Roku Pro Series 65-inch at $1,999.99 and earns a 4.6/5 rating. Justifiable only if its specific strengths line up with your use case.
Samsung S90D OLED 65-inch
The Samsung S90D OLED 65-inch sits $499.95 above the Roku Pro Series 65-inch at $1,197.95 and earns a 4.6/5 rating. Justifiable only if its specific strengths line up with your use case.
Sony Bravia 9 Mini LED 65-inch
The Sony Bravia 9 Mini LED 65-inch sits $2,100 above the Roku Pro Series 65-inch at $2,798 and earns a 4.6/5 rating. Justifiable only if its specific strengths line up with your use case.
Samsung QN90F Neo QLED 85-inch
The Samsung QN90F Neo QLED 85-inch sits $2,299.99 above the Roku Pro Series 65-inch at $2,997.99 and earns a 4.6/5 rating. Justifiable only if its specific strengths line up with your use case.
Samsung QN90D Neo QLED 75-inch
The Samsung QN90D Neo QLED 75-inch sits $899.95 above the Roku Pro Series 65-inch at $1,597.95 and earns a 4.6/5 rating. Justifiable only if its specific strengths line up with your use case.
Samsung 100" M90H
The Samsung 100" M90H sits $1,599.99 above the Roku Pro Series 65-inch at $2,297.99 and earns a 4.6/5 rating. Justifiable only if its specific strengths line up with your use case.
Samsung S95D OLED 65-inch
The Samsung S95D OLED 65-inch sits $1,069.94 above the Roku Pro Series 65-inch at $1,767.94 and earns a 4.5/5 rating. Justifiable only if its specific strengths line up with your use case.
TCL QM7K QD Mini LED 98-inch
The TCL QM7K QD Mini LED 98-inch sits $254.21 above the Roku Pro Series 65-inch at $952.21 and earns a 4.5/5 rating. Justifiable only if its specific strengths line up with your use case.
Hisense U6 Series 75-inch
The Hisense U6 Series 75-inch sits $99.99 above the Roku Pro Series 65-inch at $797.99 and earns a 4.4/5 rating. Justifiable only if its specific strengths line up with your use case.
Hisense QD7 75-inch
The Hisense QD7 75-inch sits $61.99 above the Roku Pro Series 65-inch at $759.99 and earns a 4.4/5 rating. Justifiable only if its specific strengths line up with your use case.
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