ASUS ProArt Display PA278QV 27" QHD Professional Monitor vs Dell UltraSharp U2723QE 27" 4K USB-C Monitor

Both are flagship contenders for 2026, but they target subtly different buyers. The ASUS ProArt Display PA278QV 27" QHD Professional Monitor is listed at ~$225.42 and earns a 4.6/5 score in our research synthesis, while the Dell UltraSharp U2723QE 27" 4K USB-C Monitor comes in at ~$658.09 with a 4.7/5 rating — a 0.1-point gap that's smaller than it looks on paper.

If price is your tiebreaker, the ASUS ProArt Display PA278QV 27" QHD Professional Monitor saves you ~ $432.67 compared to the Dell UltraSharp U2723QE 27" 4K USB-C Monitor, based on the current catalog reference prices. If you optimize for raw user satisfaction and reviewer ratings, the Dell UltraSharp U2723QE 27" 4K USB-C Monitor edges ahead. The rest of this comparison breaks down where each one wins, who it's right for, and how they hold up in real-world day-to-day use.

Its standout strength — If visual quality is your priority, the IPS on ASUS ProArt Display PA278QV 27" QHD Professional Monitor is where this pulls ahead of the pack. — is the kind of advantage you notice on day one and continue to appreciate months later.

It's also a strong fit if you value With 2560×1440 QHD and 75 Hz, the performance-to-price ratio beats what you get from similarly priced rivals.. Combined with Anti-glare coating on ASUS ProArt Display PA278QV 27" QHD Professional Monitor handles bright rooms well, so you are not fighting reflections during daytime use., the ASUS ProArt Display PA278QV 27" QHD Professional Monitor feels like a product designed by a team that obsesses over the details that matter most in the monitors category.

The trade-off is that ASUS ProArt Display PA278QV 27" QHD Professional Monitor's anti-glare coating can make whites look slightly grainy — if you are sensitive to screen-door effects on matte finishes, consider a glossy or semi-gloss alternative.. If that compromise doesn't bother you, this is one of the most well-rounded picks you can make around the ~$225.42 price point.

Where the ASUS ProArt Display PA278QV 27" QHD Professional Monitor optimizes for one philosophy, the Dell UltraSharp U2723QE 27" 4K USB-C Monitor bets on a different combination of priorities — and the result is a product that wins decisively for a specific audience.

Its biggest advantage is The IPS Black on Dell UltraSharp U2723QE 27" 4K USB-C Monitor delivers 60 Hz with 5ms GTG — a true gaming-grade combination.. That's backed up by Rivals in this tier rarely match the 60 Hz and 5ms GTG combo that Dell UltraSharp U2723QE 27" 4K USB-C Monitor brings., which is exactly what you want at this price point.

The catch: Dell UltraSharp U2723QE 27" 4K USB-C Monitor may generate noticeable heat during extended use — confirm your desk has adequate ventilation, especially in summer or multi-monitor setups.. For most buyers, that's a perfectly acceptable trade for what you get back — especially around ~$658.09.

Think long sessions where the difference between "good" and "great" actually changes how you feel about the product. The HDR support on ASUS ProArt Display PA278QV 27" QHD Professional Monitor pushes brightness and contrast well past what standard monitors can achieve.

The Dell UltraSharp U2723QE 27" 4K USB-C Monitor, by contrast, is the better pick for the user whose week looks more like The IPS Black on Dell UltraSharp U2723QE 27" 4K USB-C Monitor delivers 60 Hz with 5ms GTG — a true gaming-grade combination.. It handles those scenarios with more confidence than the ASUS ProArt Display PA278QV 27" QHD Professional Monitor, and The 5ms GTG means minimal ghosting — a real plus for competitive gaming..

Travel, commuting, work-from-anywhere, and weekend use all play out slightly differently between the two. The ASUS ProArt Display PA278QV 27" QHD Professional Monitor is the safer pick if you don't want to think about the purchase at all — set it up once and it just works. The Dell UltraSharp U2723QE 27" 4K USB-C Monitor rewards owners who are willing to dig into the settings to extract that extra 10–15% of performance.

The ASUS ProArt Display PA278QV 27" QHD Professional Monitor earns its 4.6/5 with With 2560×1440 QHD and 75 Hz, the performance-to-price ratio beats what you get from similarly priced rivals., while the Dell UltraSharp U2723QE 27" 4K USB-C Monitor (4.7/5) counters with Rivals in this tier rarely match the 60 Hz and 5ms GTG combo that Dell UltraSharp U2723QE 27" 4K USB-C Monitor brings..

Build quality on both is what you'd expect at this tier — premium materials, careful fit and finish, and a feel-in-the-hand that justifies the price. Neither feels cheap, neither flexes when you handle it, and both should comfortably last 3–5 years of daily use without major issues.

Where they part ways is in feel during extended sessions. Anti-glare coating on ASUS ProArt Display PA278QV 27" QHD Professional Monitor handles bright rooms well, so you are not fighting reflections during daytime use., while the Dell UltraSharp U2723QE 27" 4K USB-C Monitor brings The 5ms GTG means minimal ghosting — a real plus for competitive gaming.. Owner reports we've cross-referenced converge on the same point — the right one is usually obvious within five minutes in person.

For shoppers on a tighter budget, that gap can pay for accessories, a case, an extended warranty, or simply stay in your pocket.

But "cheaper" isn't the same as "better value." The Dell UltraSharp U2723QE 27" 4K USB-C Monitor earns its premium through The IPS Black on Dell UltraSharp U2723QE 27" 4K USB-C Monitor delivers 60 Hz with 5ms GTG — a true gaming-grade combination., and if those upgrades match how you actually use the product, the math works out in its favor over a 3-year ownership window.

Our take: if the Dell UltraSharp U2723QE 27" 4K USB-C Monitor's headline advantage genuinely matters to you, the ~ $432.67 premium is worth it. If you're not sure, the ASUS ProArt Display PA278QV 27" QHD Professional Monitor is the smarter starting point — you can always upgrade later, and resale value on top-tier monitors stays strong.