ASUS ProArt Display PA278QV 27" QHD Professional Monitor vs Dell UltraSharp U2723QE 27" 4K USB-C Monitor

Both are flagship contenders for 2026, but they target subtly different buyers. The ASUS ProArt Display PA278QV 27" QHD Professional Monitor is listed at ~$189.00 and earns a 4.6/5 score in our research synthesis, while the Dell UltraSharp U2723QE 27" 4K USB-C Monitor comes in at ~$659.00 with a 4.7/5 rating — a 0.1-point gap that's smaller than it looks on paper.

If price is your tiebreaker, the ASUS ProArt Display PA278QV 27" QHD Professional Monitor saves you ~ $470.00 compared to the Dell UltraSharp U2723QE 27" 4K USB-C Monitor, based on the current catalog reference prices. If you optimize for raw user satisfaction and reviewer ratings, the Dell UltraSharp U2723QE 27" 4K USB-C Monitor edges ahead. The rest of this comparison breaks down where each one wins, who it's right for, and how they hold up in real-world day-to-day use.

Its standout strength — With 2560×1440 QHD and 75 Hz, the performance-to-price ratio beats what you get from similarly priced rivals. — is the kind of advantage you notice on day one and continue to appreciate months later.

It's also a strong fit if you value Anti-glare coating on ASUS ProArt Display PA278QV 27" QHD Professional Monitor handles bright rooms well, so you are not fighting reflections during daytime use.. Combined with The HDR support on ASUS ProArt Display PA278QV 27" QHD Professional Monitor pushes brightness and contrast well past what standard monitors can achieve., the ASUS ProArt Display PA278QV 27" QHD Professional Monitor feels like a product designed by a team that obsesses over the details that matter most in the monitors category.

The trade-off is that Final color, seller, warranty, and return terms should still be confirmed at Amazon checkout.. If that compromise doesn't bother you, this is one of the most well-rounded picks you can make around the ~$189.00 price point.

Where the ASUS ProArt Display PA278QV 27" QHD Professional Monitor optimizes for one philosophy, the Dell UltraSharp U2723QE 27" 4K USB-C Monitor bets on a different combination of priorities — and the result is a product that wins decisively for a specific audience.

Its biggest advantage is Rivals in this tier rarely match the 60 Hz and 5ms GTG combo that Dell UltraSharp U2723QE 27" 4K USB-C Monitor brings.. That's backed up by The 5ms GTG means minimal ghosting — a real plus for competitive gaming., which is exactly what you want at this price point.

The catch: Final color, seller, warranty, and return terms should still be confirmed at Amazon checkout.. For most buyers, that's a perfectly acceptable trade for what you get back — especially around ~$659.00.

Think long sessions where the difference between "good" and "great" actually changes how you feel about the product. For gaming, the IPS and 75 Hz comfortably outpace similarly priced alternatives.

The Dell UltraSharp U2723QE 27" 4K USB-C Monitor, by contrast, is the better pick for the user whose week looks more like Rivals in this tier rarely match the 60 Hz and 5ms GTG combo that Dell UltraSharp U2723QE 27" 4K USB-C Monitor brings.. It handles those scenarios with more confidence than the ASUS ProArt Display PA278QV 27" QHD Professional Monitor, and Dell UltraSharp U2723QE 27" 4K USB-C Monitor uses its 3840×2160 4K UHD to give gamers sharp detail without sacrificing 60 Hz..

Travel, commuting, work-from-anywhere, and weekend use all play out slightly differently between the two. The ASUS ProArt Display PA278QV 27" QHD Professional Monitor is the safer pick if you don't want to think about the purchase at all — set it up once and it just works. The Dell UltraSharp U2723QE 27" 4K USB-C Monitor rewards owners who are willing to dig into the settings to extract that extra 10–15% of performance.

The ASUS ProArt Display PA278QV 27" QHD Professional Monitor earns its 4.6/5 with Anti-glare coating on ASUS ProArt Display PA278QV 27" QHD Professional Monitor handles bright rooms well, so you are not fighting reflections during daytime use., while the Dell UltraSharp U2723QE 27" 4K USB-C Monitor (4.7/5) counters with The 5ms GTG means minimal ghosting — a real plus for competitive gaming..

Build quality on both is what you'd expect at this tier — premium materials, careful fit and finish, and a feel-in-the-hand that justifies the price. Neither feels cheap, neither flexes when you handle it, and both should comfortably last 3–5 years of daily use without major issues.

Where they part ways is in feel during extended sessions. The HDR support on ASUS ProArt Display PA278QV 27" QHD Professional Monitor pushes brightness and contrast well past what standard monitors can achieve., while the Dell UltraSharp U2723QE 27" 4K USB-C Monitor brings Dell UltraSharp U2723QE 27" 4K USB-C Monitor uses its 3840×2160 4K UHD to give gamers sharp detail without sacrificing 60 Hz.. Owner reports we've cross-referenced converge on the same point — the right one is usually obvious within five minutes in person.

For shoppers on a tighter budget, that gap can pay for accessories, a case, an extended warranty, or simply stay in your pocket.

But "cheaper" isn't the same as "better value." The Dell UltraSharp U2723QE 27" 4K USB-C Monitor earns its premium through Rivals in this tier rarely match the 60 Hz and 5ms GTG combo that Dell UltraSharp U2723QE 27" 4K USB-C Monitor brings., and if those upgrades match how you actually use the product, the math works out in its favor over a 3-year ownership window.

Our take: if the Dell UltraSharp U2723QE 27" 4K USB-C Monitor's headline advantage genuinely matters to you, the ~ $470.00 premium is worth it. If you're not sure, the ASUS ProArt Display PA278QV 27" QHD Professional Monitor is the smarter starting point — you can always upgrade later, and resale value on top-tier monitors stays strong.